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Brand

PATANJALI

Objective

Launching Patanjali Divya Jal (Bottled Water) in West India

Date

3 Sep, 2018

Reach

1 Million +

Brand Brief

Looking for something unique and impactful in terms of eyeballs to build brand awareness. Not a very high budget.

Invested in -

7 Dahi Handi Teams. Each team had average 250 members.

These teams took Patanjali’s message around town on Janmashtami while also offering sampling services at various locations.

Deliverables -:

- Brand Logo on all outer wear (T Shirts/Shorts)

- Banners on Trucks

- Product Sampling on 5 locations where the teams went

- 5 Exclusive Brand Videos + Social Media Posts

- Press Release - Regional Media

Reach -

1 Million Plus (Teams were selected to ensure the entire greater Mumbai

CLICK HERE TO SEE THE EXCLUSIVE BRAND VIDEO
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